A claim that practicing lawyers were involved in the design of a legal software product and are its intended users.

Repeated in every pitch in the category, by every vendor in the category, which makes it useless as a way of choosing between any two of them.

• Universal Claim, Zero Signal: When every competitor says the same sentence, the sentence cannot distinguish any of them.
• Involvement Unquantified: Two advisers on a call and twelve attorneys on staff are described in identical words.
• House-Cleaning Reality Check: Like every restaurant on the street advertising that the food is made by chefs.

Love Island (Season 4): Georgia Steel insists she is loyal in nearly every conversation, and the repetition steadily replaces anything that would have demonstrated it.

“Built with lawyers, for lawyers, our platform reflects how legal work is really done.”

“Four practicing litigators are on staff and reviewed the templates before release.”