A way of working that repeats a short cycle of building, reviewing, and adjusting, rather than delivering the whole thing once at the end.

Reached for in consulting proposals and status updates when there is no result to report yet, because a framework implies progress while a cycle implies it was always going to take several passes.

• Progress Substitute: Describing the shape of the work instead of the state of the work.
• Framework Inflation: Applying the word "framework" to a weekly meeting and a shared document.
• House-Cleaning Reality Check: Like rearranging the living room every Saturday until it feels right and calling the habit an "iterative framework for domestic layout."

Grand Designs (2000s): the couple revise the build again after the third site visit, insisting the ballooning timeline is refinement rather than the absence of a finished plan.

“We apply iterative frameworks to de-risk delivery across complex transformation programs.”

“We ship a small version every two weeks, collect feedback, and change it before building the next part.”